I’m a photographer, and more often than not, I’m a one-man operation. I use a tool, a camera, to do my job, so I try to pay attention to developments in my industry to know what the current trends are to make better decisions for both future investments, and what clients are looking for when it comes to delivering the most value and the best experience.

When starting out in photography, you might not have access to the best lenses. If you're lucky enough to jump into this with a 24-70mm f/2.8 lens, more power to you. But for the rest of us, we might start from a more humble origin, in the form of kit lenses.