ST. VINCENT'S LOS AGELESS Video is a Cinematic Dream

Since starting the promo for her new album, MASSEDUCATION, St. Vincent (Anne Clark) has been releasing deeply saturated visuals that burst with color. With the release of the official video for her new single, Los Ageless, directed by Willo Perron, the palette choices are taken to a new level. 

St. Vincent/YouTube

From the moment the video opens, the video opens up with a blue backdrop with a pink font overlaid on top, St. Vincent decked out in a white polkadot outfit. It's color choices like these that work wonderfully throughout the video.

St. Vincent/YouTube

Inter-spliced with these wonderfully contrasting shots are these scenes of St. Vincent on a red chair. Instead of just using the idea of contrasting colors, the scene uses different shades of the same color (red) to create layers of depth and mood.

St. Vincent/YouTube

St. Vincent/YouTube

St. Vincent/YouTube

So why do these color choices matter? First, it creates a point of interest. By having a constant color, and then using a contrasting color to highlight a point of interest, it forces the viewer to focus on where you want them to look. The second part is the level of saturation. Using highly saturated colors creates a bright, inviting mood that is aesthetically pleasing to look at. Contrast this with the audio and it creates an excellent juxtaposition. When working on a cinematic like a music video, creative use of color such as in Los Ageless can be a tool that can make your video stand out.