For this project, I was contracted to be Glade Dance Collective’s Creative Director for their piece, “Mine/Field” at the 2015 Washington, D.C. Capital Fringe Festival. Having worked with Glade previously, I already was familiar with their style and worked to achieve something that would push their visibility further, especially among other Festival performances.
To this end, I designed the costumes, directed the photo shoot, and designed the campaign poster. The theme of “Mine/Field” revolves around data mining and anonymity, so the concept drawings took inspiration from both popular search engines as well as movies that involve being observed without acknowledgement.
The next phase was translating those costume ideas into actual costumes for the shoot. I directed the shoot, using the experience I’ve gained from previous shoots to capture Glade in a natural state. This lead to quality photos that would then be used later for the poster design.
In the post-processing stage, all the information about the piece was complied and used in order to make the final piece. This included using the carefully selected shade of blue, linking back to social media, while having a representation of the dancers digital persona’s watching over them in the background. By doing this, the piece gains layers and depth that communicate the concepts of “Mine/Field”.
Mine/Field: Photo Book
The images that were taken from the photo shoot were then tweaked, edited and compiled into a photobook for Glade Dance Collective. This material featured bonus material in addition to the key image that would be used for Fringe Festival media.
In addition to the graphic design work, CreeseWorks provided live support for the actual piece itself. Audio engineering and curating was done, mixing down the 15 track score into a fluid piece that moved parallel to the dancers and anchored both them and the lighting cues.
The lighting cues were also operated by CreeseWorks throughout the run of the show, providing a fully synchronized experience for Glade Dance Collective.
This is the third cover of my ongoing graphic design project, once again teaming up with Naret Photography to shoot while I edit. Using what I learned from previous shoots, I was able to get a much better cover photo this time around than ever before.
The second collaboration effort between my friend Naret Photography and myself. The photos in this gallery have been shot by Naret and edited by CreeseWorks. For the photos of this shoot edited by Naret, please visit his page.
From February to May of 2014, I worked with Washington Parks and People, a DC based organization dedicated to the greening of the city, fostering a sense of community and growth among its residents. To accomplish these tasks, I first rebranded their logo, defining it as relating to the District.
After a refocused identity had been established, we worked together to meet specific needs, starting with their Marvin Gaye Anniversary celebration, and DC Emancipation Day which also involved collaborating with the DC Department of Parks and Recreation.
From there, we moved on to their Farmer’s Market that sells food grown at their greening center, using photography from myself. For their Green Corps program, we used a photo of previous recruits that emitted the sense of community and pride that the Green Corps instills.
Next was the Ridge Walk Poster, using points of the Ridge Walk itself as an alternate logo to the rebranded one for this special occasion, and drawing on a color set that played to both the land and the water that are a part of the walk.
The Josephine Butler Parks Center Wedding Brochure, which used an actual paint sample from the building itself to match the color selection, closes out the branding. It details the highlights of the Center, its beauty and its purpose. Each page works by itself, but flows together into a cohesive piece. Its sister brochure, the for Riverside Center at Marvin Gaye Park, puts the fine mosaic artwork of the Center on display, in addition to Marvin Gaye Park and its rich history.
The final collection of work represents a rebranded, visually cohesive organization that looks forward to hosting your events.