Washington Parks & People
From February to May of 2014, I worked with Washington Parks and People, a DC based organization dedicated to the greening of the city, fostering a sense of community and growth among its residents. To accomplish these tasks, I first rebranded their logo, defining it as relating to the District.
After a refocused identity had been established, we worked together to meet specific needs, starting with their Marvin Gaye Anniversary celebration, and DC Emancipation Day which also involved collaborating with the DC Department of Parks and Recreation.
From there, we moved on to their Farmer’s Market that sells food grown at their greening center, using photography from myself. For their Green Corps program, we used a photo of previous recruits that emitted the sense of community and pride that the Green Corps instills.
Next was the Ridge Walk Poster, using points of the Ridge Walk itself as an alternate logo to the rebranded one for this special occasion, and drawing on a color set that played to both the land and the water that are a part of the walk.
The Josephine Butler Parks Center Wedding Brochure, which used an actual paint sample from the building itself to match the color selection, closes out the branding. It details the highlights of the Center, its beauty and its purpose. Each page works by itself, but flows together into a cohesive piece. Its sister brochure, the for Riverside Center at Marvin Gaye Park, puts the fine mosaic artwork of the Center on display, in addition to Marvin Gaye Park and its rich history.
The final collection of work represents a rebranded, visually cohesive organization that looks forward to hosting your events.